Coca Cola - 1499 Words

Coca-Cola Market research Link to case study here Overview: a case study of the Coca-Cola portfolio of products and an examination of new product development. Learning objectives: âž ¢ to identify the existing portfolio of products owned by Coca-Cola âž ¢ to understand the type of market research undertaken by Coca-Cola âž ¢ to understand the Ansoff matrix in relation to Coca-Cola âž ¢ to examine new product development at Coca-Cola. Introduction (9 minutes) Introduce the lesson: you will look at the range of products that Coca-Cola produces and examine the factors involved in new product development. This will involve an analysis of the market research it might use to develop new products. The Coca-Cola company is†¦show more content†¦Coca-Cola describes itself as market oriented. Discuss the advantages and disadvantages of this approach (e.g. understand customers and therefore less risk than being product oriented, should enable appropriate marketing. However also need to consider the strengths of the firm and match this to market opportunities i.e. consider asset led marketing). Discuss the factors that determine the value of market research to a firm such as Coca-Cola that is considering a new product launch. 4. Students to read section 6 and produce a flow chart showing the research process used by Coca-Cola. Coca-Cola Market research Questions and Answers What part does market research play in the marketing process? Marketing is the process of anticipating, identifying and meeting customer needs and requirements. Market research is then conducted to find out about these customer requirements through primary and secondary research techniques. How can market research help a company to develop a customer rather than product based approach? A product based approach exists when a company produces a product, which is successful and therefore feels that it does not need to spend much time on marketing. However, by ignoring the wishes of customers, the business fails to move with the times and can get caught up by rivals that do listen to customers and come up with a better offering. Market research is therefore essential to give aShow MoreRelatedCoca cola1196 Words   |  5 Pagesï » ¿Introduction Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often  referred to simply as Coke or (in European and American countries) as cola, pop, or  in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman whose marketing tactics led Coke to its dominanceRead MoreCoca Cola1381 Words   |  6 Pages Management Theory and Practices Abstract Jacksonville Consulting LLC is a small firm in Jacksonville Fl. In this paper we are using several techniques to do research on the Coca Cola bottling Company. The research is to be used to evaluate the environmental issues and work force diversity of Coca Cola, also strategies and recommendations on these issues will be explored. Introduction: Jacksonville Consulting LLC is a small firm located in Jacksonville Florida. The President of theRead MoreThe Coca Of Coca Cola Company1674 Words   |  7 PagesThe Coca-Cola Company The Coca-Cola Company is one of the most famous industries throughout the world. It is known for its main product, Coca-Cola, which was invented in 1886 by John Smith Pemberton. The company has grown tremendously since 1892 when it was bought by Asa Griggs Candler. It has become the world s largest manufacturer, distributer, and marketer of nonalcoholic beverage concentrates and syrups. The Coca-Cola Company has been involved with popular music, movies, and commercials forRead MoreCoca Cola1534 Words   |  7 PagesCoca Cola Kalvin Williams MGT/445 August 23, 2010 Mr. Dennis Stroud Coca Cola The Coca Cola Company begins in Jacob’s Pharmacy selling for five cents. Many years have past and the Coca Cola Company remains the leader in beverages, syrups, and non-alcoholic drinks. The following paragraphs will discuss how a complete performance management system and annual performance appraisals at Coca Cola are different and how effective various performance appraisals methods and relevant problems affectRead Morecoca cola969 Words   |  4 PagesThe Coca Cola company is a long standing producer of flavored drinks. They are considered by many to be the original cola drink. The drink was created in 1886 by a pharmacist named John Pemberton. Coca-cola is sold today in over 200 countries and has over 500 brands. The company has sustainability measures in place and believes in philanthropic endeavors. The company offers internships to up-and-coming business students looking for an opportunity to work with one of the largest and most storied companiesRead MoreCoca Cola148 6 Words   |  6 PagesAn Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca-Cola is the number one provider of sparkling beveragesRead MoreCOCA COLA1422 Words   |  6 Pagesindustry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name Coca-Cola was suggested by Dr. Pemberton s bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syru p withRead MoreCoca Cola And Pepsi Cola Essay1024 Words   |  5 PagesCoca-Cola and Pepsi-Cola are two companies who are control the industry of the soft drink. They are the companies who they have the biggest part in the soft drink market. Coca-Cola and Pepsi-Cola have four different components of the soft drinks industry value chain. They are concentrate producers, Bottlers, retail chains and suppliers (The Coca-Cola Company V. A. G. Barr Company Ltd,1961) Coca-Cola overview The one of the main company control in the soft drink industry market is Coca-Cola companyRead MoreThe Pepsi Of Coca Cola1476 Words   |  6 PagesHistory Coca-Cola was founded in 1886 by Dr. John S. Pemberton. After creating flavored syrup, he took it to his neighborhood pharmacy where it got mixed with carbonated water. Frank M. Robinson, Dr. Pemberton’s partner and bookkeeper, is credited with naming the beverage Coca-Cola. After a couple years, Dr. Pemberton began selling portions of his business. The majority was sold to Asa G. Candler who decided to expand the product to soda fountains outside of Atlanta, Georgia. From here, he noticedRead MoreThe Advertisement Of Coca Cola Essay1541 Words   |  7 Pagespopular way for advertisement. In this essay, I am going to analyze the advertisement of Coca-Cola in visual art perspective. Coca-Cola is a carbonated soft drink and it was created by a pharmacist named Dr. John Pemberton in Atlanta, Georgia in 1886. Originally, it is intended to be a patent medicine. According to the study of inter-brand’s best global in 2015, Coca-Cola was the world s third most valuable brand. Coca-Cola’s advertising has significantly affected American culture, and it is frequently